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BRAND SWEETENER BY

cereaal

Nomu

GRANT AWARDEE

From a university

tea shop

To sending a

universal message

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Nomu is a tea and coffee brand established in 2018. It started out serving the community at the University of the Philippines campus. They believe in being a dynamic brand, driven by the community. Their openness to feedback gives their community a sense of ownership of the brand. That synergy of the people, the products, and the brand create an experience that is greater than the sum of its parts.

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Design Problem

With the countless number of tea brands in the market, Nomu aims to be visually distinct in the social sphere and communicate its well-crafted drinks and its value of making drinks as fresh as possible through .

Visual Strategy

With the popularity of East Asia as a travel destination, Filipinos have become more aware of the quality and care put into Japanese food.

 

Shooting Nomu with a minimalist aesthetic, placing each element deliberately, alludes to the Japanese values of balance and finesse in flavors.

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