Nomu
GRANT AWARDEE
From a university
tea shop
To sending a
universal message
Nomu is a tea and coffee brand established in 2018. It started out serving the community at the University of the Philippines campus. They believe in being a dynamic brand, driven by the community. Their openness to feedback gives their community a sense of ownership of the brand. That synergy of the people, the products, and the brand create an experience that is greater than the sum of its parts.
Design Problem
With the countless number of tea brands in the market, Nomu aims to be visually distinct in the social sphere and communicate its well-crafted drinks and its value of making drinks as fresh as possible through .
Visual Strategy
With the popularity of East Asia as a travel destination, Filipinos have become more aware of the quality and care put into Japanese food.
Shooting Nomu with a minimalist aesthetic, placing each element deliberately, alludes to the Japanese values of balance and finesse in flavors.
