Panciteria
San Jacinto
GRANT AWARDEE
From the brand
of our grandparents
To food that tells
its rich history
Panciteria San Jacinto originated from a small eatery in Binondo established in 1894 – well into the Spanish colonization. Their dishes are born from unique influences of Filipino, Cantonese, and Spanish cultures. Panciteria San Jacinto believes that good food brings the family together - no matter how ‘family’ looks like for you.
Design Problem
Panciteria San Jacinto remained in the memories of the children of its former patrons, but was not able to stay relevant to this millennial market, who have now grown up and have families of their own.
Visual Strategy
Millennials love to be told stories and they place importance on brands with good values and rich heritage, especially ones they can identify with.
Panciteria San Jacinto leverages its rich history and its focus on the importance of family to invite the millennial market to rediscover its brand.
